This rebrand project for Philadelphia’s Clean Air Council focuses on refreshing the organization’s visual identity to better reflect its mission of promoting clean air and protecting public health.

The redesign includes a new logo, updated color palette, typography system, and a cohesive brand guideline to enhance recognition and engagement across digital and print platforms.

The goal is to create a modern, approachable, and environmentally-conscious brand image that resonates with a diverse audience while honoring the Council’s long-standing commitment to environmental advocacy in the Philadelphia region.